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Let's go back to talking about a slightly unscheduled (but not too much) topic that is close to our hearts. We will actually talk of pollution of our Earth and more precisely the effect technology has on this. We have already addressed the topic in the article Internet CO2 emissions. So what is it Big Tech Loves Big Oil?
It is a laudable initiative that aims to tackle greenwashing 1 perpetrated by the so-called Big Tech. If you don't know what greenwashing is, we'll explain it to you briefly: it means making people believe with words and marketing that they are a green company but then in reality behaving as if the resources on Earth were infinite.
Big Tech Loves Big Oil
This campaign addresses the Big Tech head on and puts their actions and contradictions before her. Google for example he says he is carbon neutral but at the same time it uses artificial intelligence 2 and machine learning for discover new oil reserves.
Amazon (by the way, but How much does Jeff Bezos earn?) is no less in fact the Amazon Web Services he even has one Oil and Gas division 3.
AND Microsoft? Host conferences 4 calls "Empowering Oil and Gas with AI“, pursuing with pride 5 “the future health of oil and gas companies.”
It is therefore time for everyone and the campaign to make themselves heard Big Tech Loves Big Oil he's really trying to draw attention to this topic. Viral web actions have been carried out in recent weeks against Google and Amazon. Through viral videos and memes created ad hoc it is in fact possible to participate in the memestorm (literally “meme storm”) against these companies.
You can see the prolific #BigTechLovesBigOil on Twitter and participate this week in that against Microsoft!
We invite you all to participate, the site bigtechlovesbigoil.com will explain everything to you and also allows you to create memes in a very simple way so you can share them with anyone!
There is also a page called Social Pack which you can find at bigtechlovesbigoil.com/social-pack where it is possible to find gods packages with images, animated gifs, covers and more for i your social profiles!
Big Tech Loves Big Oil it is an initiative of the movement Extinction Rebellion which also exists in Italy: extinctionrebellion.it.
- Greenwashing on Wikipedia[↩]
- Greenpeace Report[↩]
- The digital oilfield of the future PDF[↩]
- Microsoft demonstrates the power of AI and Cloud to Oil and Gas players, at ADIPEC 2018[↩]
- Reflecting on Microsoft's Oil & Gas Leadership Summit[↩]
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