This is a text automatically translated from Italian. If you appreciate our work and if you like reading it in your language, consider a donation to allow us to continue doing it and improving it.
By deliberately going against the Betteridge's law of securities, the answer to the title of our article is yes, Telegram will have advertising! We wanted to take a short break for the Christmas holidays but we decided to make a quick exception to the rule to briefly summarize what you may have already read elsewhere.
With a post on his official channel 1, Pavel Durov (the founder of Telegram) explains what many have been asking for years: but how does Telegram plan to earn money? Until today in fact Telegram it continues thanks to the donations of its generous billionaire founder 2. However Telegram It has almost 500 million active users and requires, again according to Durov's post, several hundred million dollars a year. It was clear to everyone that it couldn't go on like this for long.
So let's see together what awaits us and whether this will change our opinion on Telegram forever.
Will Telegram insert advertising?
Durov Meanwhile he says something very important: he doesn't want to sell the company. And in our opinion this is the real news. We are now used to big fish devouring small fish. It happens all the time, recently for example with Zoom's acquisition of Keybase 3. We don't like mergers too much, they take away competition from the market and create tentacled monsters that rarely lead to anything good.
The other news is that some channels Telegram public will receive advertisements. Another important part of this news is that third-party advertising platforms will not be used. This is a very positive thing because it means that no annoying people will be inserted tracers of the most famous advertising platforms. In our opinion one of the biggest problems of the modern internet. The advertisements will therefore not be personalized nor will they be received privately. Currently in fact Durov excludes including them in private chats or in group chats. They will only be introduced for large public channels.
Durov also specifies that there will be some premium features paid but that everything that is now free will continue to be free forever. This isn't necessarily bad news either: it's full of excellent projects that have a free part and a paid part.
In our ideal world, 500 million satisfied users would have to pay €1 a year for an app like Telegram and perhaps all of this would have been avoided. But we know that in the real world things are different and people continually see the internet as a place where some things must, mysteriously, be free.
For now we can therefore only comment on the news and, at least on paper, It shouldn't change much in terms of privacy and functionality. However, we will see how things evolve and whether these premises will be maintained. For example, we will see if this will remain like this or if it is just the initial step and then we will start to offer personalized ads and retrace stories already seen. We hope not.
We remember that Telegram it's an excellent one alternative to Whatsapp. But not only that: it is also excellent alternative to Facebook groups and with them latest updates it can also become an alternative to Skype And Zoom. Despite Telegram has some flaws (and one of these was not knowing how they wanted to monetize everything) remains one of the best alternatives to use because of its large audience and its way of approaching the market and its users.
Finally, we would like to inform you of the arrival of one new platform for bugs and suggestions on Telegram. You can find it at this address: bugs.telegram.org
Join communities
If you have found errors in the article you can report them by clicking here, Thank you!